1. Emotionally irresistible (that’s the image’s appeal)2. Worth the investment of money and time (that’s the “What’s in it for me?3. Instead, ask the designer to print out all the alternates as hard copy, trim them accurately to magazine size and glue them onto old issues, so you can see them as close to the real thing as possible. Now, toss them on a tabletop, so they flop around and overlap like real magazines do.
4. Efficient, fast, easy to scan (that’s showing off the service)
5. It glows in vivid colors that will inevitably turn disappointingly dull when printed in ink. A hard-copy printout may be closer.
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